Skechers Kids

Our creative idea consisted of combining the influencer's love for their child with their love for Skechers Kids to create a love brand, Skechers Kids. We designed events where children could associate Skechers shoes with fun, featuring engaging activities and games. Showcasing our innovative slip-in technology, kids experienced the ease of putting on shoes without help, emphasizing convenience. We created a space where authentic love for their children and affection for Skechers Kids could flourish This environment turned mothers into organic brand ambassadors, sharing their positive experiences. Our goal was to offer a welcoming atmosphere where families could enjoy quality time together, reinforcing their connection with the Skechers Kids brand.

No innovations have been applied to this project.

Despite operating under a low budget and tight timelines, the execution of the Skechers Kids Collection 2023 Roadshow exceeded client expectations. Staff and Logistics: We welcomed 30 influencers and over 40 children per event, creating an engaging environment where they could share their experiences on social media. The logistics were streamlined by consolidating all event equipment into a single van that travelled throughout the Roadshow, minimizing waste and optimizing resource use. Each venue was selected for its central location, facilitating easy access. Client Relation: The initial event in the Czech Republic was such a success that it evolved into a broader Roadshow throughout 2023, extending into Slovakia. This expansion was a testament to the strong relationships we built with the client and our partners. We maintained clear and open communication, ensuring that the client's vision was realized at every stage. Content Creation and Engagement: The influencers and their children effortlessly immersed themselves in the event, generating a wide range of content on their Instagram. Organic content creation played a crucial role in increasing brand awareness and engagement. Community: We are witnessing a consistent rise in interest, with a growing number of influencers eager to join future events. Methodically, we are building a community that actively engages with our events, attracting more enthusiasts—either directly through influencers or via social media. This ongoing engagement is helping to cultivate a loyal following and extend the reach of the Skechers Kids brand.

Our Roadshow, consisting of 4 events across two countries, achieved tremendous success. Thanks to our creative idea, we turned 92 influencers with 127 kids into organic ambassadors for the Skechers Kids brand. Instagram Stories published: 480 Instagram Reach per event: • Czech Republic Events: o Event 1: 190,000 reach o Event 2: 380,000 reach • Slovakia Events: o Event 1: 490,000 reach o Event 2: 250,000 reach Total Instagram Reach: Over 1 million. Measured Impact: • Increase in Influencer Participation: There was a 10% increase in influencer participation at follow-up events. • Growth in Published Stories: The overall number of published stories increased by 30%. • Rising Interest: Interest in each subsequent event rose by 20%. Engagement Rate: There was a 30% engagement rate between followers and influencers. Business Impact: • Sales Growth: In the Czech Republic, the revenue grew by 44.57% in the two weeks following the events. • Product Sales: Sales of slip-ins shoes (for both kids and adults) increased by 16.6% in the same period. Client Feedback: The client considered our strategy as cost-effective and smart solution for building awareness around Skechers Kids. This success led to the decision to extend the roadshow to Slovakia, with potential expansion to other countries in the Central and Eastern Europe (CEE) region.

The communication of this project was meticulously planned and executed designed to boost the Skechers Kids brand in the Czech and Slovak markets. Leveraging social media and influencer marketing as our primary tools, we crafted a narrative that resonated with our target audience. Event Promotion: • Influencer Collaboration: We partnered with 92 influencers, who along with their 127 children, became enthusiastic Skechers Kids Ambassadors. Their authentic engagement and storytelling capabilities were instrumental in promoting the events. • Social Media Campaigns: The influencers shared over 480 stories about the events, generating substantial buzz and anticipation among their followers. This consistent social media presence ensured high visibility and reach. Instagram Reach and Engagement: • Czech Republic Events: o Event 1: 190,000 reach o Event 2: 380,000 reach • Slovakia Events: o Event 1: 490,000 reach o Event 2: 250,000 reach Total Reachon Instagram: Over 1 million. Measured Impact: • Increase in Influencer Participation: There was a 10% increase in influencer participation at follow-up events. • Growth in Published Stories: The overall number of published stories increased by 30%. • Rising Interest: Interest in each subsequent event rose by 20%. • Engagement Rate: There was a 30% engagement rate between followers and influencers. Business Impact: • Sales Growth: In the Czech Republic, the revenue grew by 44.57% in the two weeks following the events. • Product Sales: Sales of slip-ins shoes (for both kids and adults) increased by 16.6% in the same period. Client Feedback: The client deemed our event strategy as cost-effective and smart for building awareness around Skechers Kids. This success led to the decision to extend the roadshow to Slovakia, with potential expansion to other countries in the Central and Eastern Europe (CEE) region. Conclusion: The Skechers Kids Collection 2023 Roadshow demonstrates the power of strategic communication and influencer collaboration in creating impactful brand experiences. By integrating these elements into a comprehensive marketing strategy, we successfully enhanced brand visibility and engagement, driving both social media buzz and tangible business results.

No sustainable practises have been applied to this project.