Interview with Vesna Vlašić, jury member of the Conventa Best Event Award competition
Ahead of the Conventa Best Event Award 2024, the central and one of the oldest event competitions in Europe, we spoke to jury members who shared their thoughts on the most important event criteria, selecting winners and the role of event competitions.
Q1: What do you consider the most important criteria when evaluating projects?
When evaluating projects, I prioritize creativity, sustainability, and goal realization. A standout event should captivate with a unique concept, incorporate eco-friendly practices, and effectively meet its objectives. Seamless execution within budget constraints showcases strategic resource management and planning.
Q2: How would you define the mission of the Conventa Best Event Award?
The Conventa Best Event Award aims to celebrate and elevate the event industry by recognizing projects that excel in creativity, innovation, and sustainability. Its mission is to inspire professionals to push the boundaries of possibility, fostering a culture of excellence and continuous improvement.
“ITS MISSION IS TO INSPIRE PROFESSIONALS TO PUSH THE BOUNDARIES OF POSSIBILITY, FOSTERING A CULTURE OF EXCELLENCE AND CONTINUOUS IMPROVEMENT.”
Q3: What do you believe should be the key message when selecting the winners of the competition?
The key message should emphasize inspiration and excellence. Winning projects must illustrate how creativity, innovation, and sustainability converge to create extraordinary experiences. They should set industry benchmarks, proving that remarkable results are achievable even with limited resources. As Julius Solaris, founder of EventMB, aptly said, “Innovation distinguishes the best events from the rest.”
Q4: What is the role of European event competitions?
European event competitions are crucial for advancing the industry by setting high standards and promoting innovation. They provide a platform for professionals to share best practices, celebrate outstanding achievements, and highlight sustainability. These competitions drive the industry forward, fostering a dynamic and competitive event landscape.
Q5: Which achievements and milestones are you most proud of in your career?
I am particularly proud of our “Be the Impulse” event, which was shortlisted at last year’s Conventa Best Event competition, showcasing our ability to deliver innovative experiences within tight budgets. Being a jury member for the 2024 Conventa Best Event Award is also a significant milestone, reflecting my contributions to the industry. Leading McCann Sarajevo and being recognized for our dedication to sustainability and creative excellence are achievements that underscore my commitment to creating impactful events.
Find out more about McCANN here.
