Landa Digital Printing – Hall 9 – Drupa 2024

Our event centered around showcasing the unique and innovative Nano Printer Technology developed exclusively by our client. The goal was to highlight its unparalleled capabilities and demonstrate its impact on the industry. To achieve this, we brought the Nano printers directly from Israel to the Drupa hall, ensuring a firsthand experience for attendees. The highlight of our client's presentation was a captivating on-stage demonstration where the Nano Printer emerged from the stage, showcasing its precision and functionality in real-time. In addition to the innovative technology, we meticulously designed the exhibition hall to exude a sense of spaciousness, comfort, and cutting-edge sophistication. This immersive environment not only complemented the advanced nature of the technology but also provided a conducive space for meaningful engagement and exploration. By integrating these elements seamlessly, we created a memorable and impactful experience that effectively communicated the uniqueness and potential of the Nano Printer technology to a global audience at Drupa 2024.

Our event at Drupa 2024 epitomized innovation in organization, content delivery, and technical support. Central to our strategy was the live demonstration of our Nano Printing machines, showcasing their capabilities through impactful on-stage demos. To ensure seamless execution, we deployed a dedicated team of 150 technical personnel throughout the event, providing continuous support for setup, rehearsals, and the exhibition period. The meticulous planning spanned 14 days for hall construction, 3 days for rigorous rehearsals, and 11 days of dynamic exhibition showcasing. Moreover, our logistical prowess extended to managing 9,500 stays for participants and a meticulous 14-day dismantling process post-event. This comprehensive approach not only highlighted our commitment to innovation but also ensured a flawless experience for attendees and stakeholders alike.

As project managers, our execution strategy for Drupa 2024 spanned a comprehensive timeline of a month and a half, encompassing meticulous pre-production, the 11-day exhibition, and extensive post-production activities. This extended presence was crucial for overseeing logistics and maintaining robust relationships with clients and suppliers. We prioritized seamless coordination with our client, ensuring their vision for showcasing the Nano Printing technology was realized through countless hours of 3D modeling and incorporating state-of-the-art stage technology. Our team collaborated closely with light designers, video specialists, directors, content creators, and storytellers to craft an immersive and impactful experience. Through strategic planning and continuous communication, we navigated the complexities of one of the world's longest exhibitions, managing logistics, technical support, and stakeholder expectations effectively. This approach not only ensured the success of the event but also strengthened partnerships and showcased our commitment to excellence in every aspect of event execution.

Drupa 2024 yielded exceptional ROI and LOI, surpassing our client's initial objectives significantly. While specific sales figures are confidential, our target objective for machine sales was exceeded threefold, demonstrating the immense market interest and confidence in our nano printing technology. The event not only achieved substantial financial returns but also amplified our client's brand visibility and credibility in the global printing industry. Feedback from attendees and stakeholders highlighted the event's profound impact, solidifying our position as leaders in innovative printing solutions. Moreover, the strategic partnerships forged and enhanced client relationships further underscored the success of Drupa 2024. This measurable success reaffirms our commitment to delivering cutting-edge technology and exceptional experiences that resonate with our global audience.

The event has been meticulously crafted in collaboration with our client's marketing unit. Prior to the event itself, we strategically organized a series of exclusive VIP events, both locally and internationally, known as 'Pre-Drupa.' These gatherings were designed to engage mature customers, priming them for meaningful transactions. Our approach ensures that our participation in this prestigious event not only highlights our commitment to targeted customer engagement but also underscores our strategic alignment with industry leaders.

At Drupa 2024, sustainability was integral to our event strategy. Central to this was showcasing our client's Nano Printing machine, which inherently promotes eco-friendly practices by drastically reducing paper waste and offset plates. In addition to highlighting technological advancements, we implemented various sustainable measures throughout the event. This included minimizing single-use plastics, opting for recyclable materials in booth construction, and promoting digital communication to reduce paper usage. Moreover, our logistics prioritized efficient transportation and waste management strategies, ensuring minimal carbon footprint. Collaborating with local suppliers further reduced our ecological impact by supporting regional economies and minimizing transportation emissions. By integrating these sustainable practices into every facet of our event planning and execution, we not only showcased innovation but also exemplified our commitment to environmental stewardship and responsible corporate citizenship.