Interview with Kim Myhre, jury member of the Conventa Best Event Award competition
Ahead of the Conventa Best Event Award 2024, the central and one of the oldest event competitions in Europe, we spoke to jury members who shared their thoughts on the most important event criteria, selecting winners and the role of event competitions.
Q1: What do you consider the most important criteria when evaluating projects?
The most important criterion is that the experience demonstrated a deep understanding of its audience.
Q2: How would you define the mission of the Conventa Best Event Award?
The mission of the Conventa Best Event Award is to recognise events that have delivered innovative, engaging experiences, creating transformative audience value and inspiring others to do the same.
“THE ROLE IS TO RECOGNIZE AND CELEBRATE EVENTS THAT ARE EMBRACING CHANGE, CREATING INNOVATION, AND DELIVERING VALUE WHILE INSPIRING OTHERS IN THE INDUSTRY.”
Q3: What do you believe should be the key message when selecting the winners of the competition?
The key message when selecting the competition winners should be that they have demonstrated audience insight, applied innovative, creative thinking and engaging storytelling, and delivered memorable and inspiring experiences that have had a real, measurable impact.
Q4: What is the role of European event competitions?
The role of European event competitions is to recognize and celebrate those events that are embracing change, creating innovation, and delivering value while inspiring others in the industry.
“The mission of the Conventa Best Event Award is to recognise events that have delivered innovative, engaging experiences.”
Q5: Which achievements and milestones are you most proud of in your career?
I’m most proud of my experience in marketing leadership, inspiring new, diverse talent, embracing change, and driving innovation. These principles have guided my career, and I’ve had the opportunity to work with amazing teams to design and deliver breakthrough strategic and creative experience marketing solutions for major global brands worldwide.
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