The Day of Our Energy

Basic Event Information

Date: 25 June 2022
Location: Farm by Bardejov, Slovakia
Organiser: CREATIVE PRO s.r.o.
Client: VSE Holding

EVENT CATEGORY: CATEGORY B2I
EVENT SUB-CATEGORY: Best Incentive
EVENT FORMAT: LIVE

Event description and key objectives

Sustainable family event.

Objectives: Create a live experience event, Boost the feeling of belonging, Support the idea of togetherness and all of that with sustainable approach.

1. change the way we create the activities
2. change the materials for catering dishes, water cups
3. change the materials for navigation systems
4. change the transportation to the event
5. inspire for swapping things on the market
6. reusable materials for navigations banners
7. inspire for sustainable approach of thinking

Key challenges

How to design unforgettable family event with real sustainable approach?

Creativity

We decided to create a community. We came up with the idea: The Day of OUR Energy. The sustainable live event on the farm. We built an entire “VSE town” with its town hall, marketplace, restaurant, theatre, playground, boutique, coffee shop, farm, and even radio. Participants were “citizens” of this town enjoying a town full of their energy. We created a community that enjoyed the beauty of their energy in a sustainable way.

1. sustainable activities
2. sustainable dishes
3. reusable dishes
4. reusable navigations banners
5. Wooden navigations
6. bus transportations

Innovation

Different approach, sustainable approach

Execution

The Day of OUR Energy was created as an event that revolved around the VSE attendees and the priceless value they represent together. For this purpose, we have built an entire “VSE town” with its town hall, marketplace, restaurant, theatre, playground, boutique, coffee shop, farm, and even radio. Participants were “citizens” of this town and were able to enjoy the day of entertainment in their own town, a town full of their energy. The participants were invited by email and informing them shortly about the event program and theme. Every registered participant, also known as a “citizen”, later received a series of short articles from “town newspapers”, covering “the life of the town”. Articles were designed as a teaser for the event and at the same time informed the employees about the vast opportunities to participate during the event. Employees joined the program by signing up for showing their talent on the stage (also known as theatre) by performing music or a dance show.

Measurable results

We created a community of 2100 participants that enjoyed the beauty of their energy in a sustainable way.

200 pieces of clothing traded on swap market/saved appx. 1000 cubic meters of water. 460 participants used the opportunity of bus transportation / saved appx. 1675kg of CO2. 102m2 of event banners recycled as 200 shopping bags 48 navigation wooden tables recycled for 19 wooden chairs. plastic saved on upcycled navigations, plastic saved on reusable catering dishes In total half ton of saved plastics.

Communication

The participants were invited by email and informing them shortly about the event program and theme. Every registered participant, also known as a “citizen”, later received a series of short articles from “town newspapers”, covering “the life of the town”. Articles were designed as a teaser for the event and at the same time informed the employees about the vast opportunities to participate during the event. Employees joined the program by signing up for showing their talent on the stage (also known as theatre) by performing music or a dance show.